Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email Advertise. It involves using email to send advertisements, request business
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Advantages Of Email Advertisement
Email marketing is popular with companies for several reasons:
- Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient
- Businesses and organizations who send a high volume of emails can use an ESP (email service provider) to gather information about the behavior of the recipients. The insights provided by consumer response to email marketing help businesses and organizations understand and make use of consumer behavior
- Almost half of American Internet users check or send email on a typical day,with emails delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rates.
Disadvantages Of Email Advertisement
- As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.
- Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider’s acceptable use policy.
